Sunday, November 22, 2015
TOW #10- Nonfiction:Girls in California Are Latest to Seek to Become Boy Scouts
Monday, November 9, 2015
IRB Intro #2: The Seven Good Years- Etgar Keret
For my next independent reading book, I've chosen the critically acclaimed memoir, 'The Seven Good Years' by the hilarious Etgar Keret. This book was recommended to me by my older sister as she has enjoyed the authors' podcast series. Keret is one of the best known writers in Israel primarily for his brilliant and colorful storytelling, filmwriting and novels. In this text, Keret writes about what he refers to as "the good years", or the years between the birth of his son and the death of his father. His son was born in the middle on a deadly war and a series of terrorists attacks in Tel Aviv. Around the same time his father becomes very ill. In the midst of all of the death and destruction, Keret is still able to tale an inspiring and witty story of a father raising his son, fighting to keep "the good years" alive living in a country driven by disastrous war.
Sunday, November 8, 2015
TOW #9: Visual- Pepsi Advertisement
The infamous Pepsi versus Coke
rivalry has existed since the beginning of soda time. Pepsi is a soft drink
produced and manufactured by the world renowned, extremely successful company, PepsiCo. While Pepsi was first created and developed
in 1893, it has made huge leaps and bounds since then. In fact, in Pepsi’s road
to the top, the beverage has made a number of powerful enemies, specifically
the legendary company, Coca-Cola, another leading manufacturer in soda. Though this
battle over which beverage reigns superior started ages ago, this ad is an
excellent reminder that Pepsi has in no way given in on their claims that Coca
Cola is really no competition when it comes to “the joy of Pepsi”.
In one of their
famous “Straws” ad, Pepsi attempts to prove to customers that their cola
beverage is more desirable than that of other companies. This message is clearly
shown through the use of personification, bold logo representation and the presence
of their competitions cola can.
Pepsi wants the consumer to focus on the
straws in this advertisement, something fairly easy to do as the straw close to
entering the soda that is not Pepsi’s depicts a frightened face and hands
struck out as if it is trying to keep itself from entering the drink. In
contrast, the Pepsi can just to that soda’s right is shown with a normal straw,
peacefully placed in the beverage. This use of personification is very valuable
to the ad as it helps the viewer connect to the image. As a person having to
choose between one soda and a Pepsi, one can now see that Pepsi wants them to
believe that they are the obvious choice. It draws the viewer toward Pepsi, and
away from other colas to avoid the same freight the image suggests one will
endure from another soda. Pepsi next uses their logo to draw the consumer in.
While they leave the other can without any advertisement at all, it makes it
seem bleak and bland, especially compared to the details and astounding colors
represented by Pepsi. The simple use of their logo is eye candy to the consumer
and makes it appear much more appealing. Finally, Pepsi wants to specifically
hone the viewer in on how much they triumph over their immediate enemies. The
can with the straw eager to stay away from the drink inside matches the same
profile as that of a Coca-Cola can. It is shown with the same colors and
pattern as Coca-Cola, only missing a logo. This is to help Pepsi specifically
show the viewer that their product is better than Coca-Cola, without blatantly
saying it. Now, the customer can see the two most common products, see which is
represented with a greater appeal, and translate that choice into a real life
selection for cola.
Pepsi’s use of
straw representation with human-like qualities, excellent logos and
representation of their “enemy” all contribute to their clear and successful advertisement.
Their attempt to prove they are the superior soda is successful and attractive
to soda consumers everywhere.
Sunday, November 1, 2015
TOW #8 - IRB: "A.D. New Orleans After the Deluge" (pt. 2)
What if your entire world was wiped
away in less than a day? Precious memories, loved ones, irreplaceable knick knacks,
photos and cherished antiques that all piece together who you are. What if all
of that was simply washed cleared from existence like a minuscule computer file
moved to the trash bin. These are only a few questions Josh Neufeld answers
toward the end of his chilling graphic nonfiction, A.D. New Orleans After the Deluge.
The lives of millions were touched
as a result of the devastating storm, hurricane Katrina. However, Neufeld eloquently
hones in on the lives of a handful of diverse people and groups who reported to
him their actual experiences before, during, and after the havoc. While the
first half of the book focused on the preceding events of the storm, the second
half centers around the storm itself and the shocking aftermath. The ability of
the reader to connect to the traumatizing experiences of the characters is most
clearly due to Neufeld’s use of distressing diction and accurate facial
expressions to match the severity and suffering in the situation at hand.
One of the most catastrophic things
about hurricane Katrina was the aftermath and the toll it took on Americans
still trapped in New Orleans. For many, it was a long time before rescue ever
came, during that waiting period, people were trapped in a disease, death and
crime ridden city. Josh Neufeld is able to accurately depict this tragic
situation through both visualization and text. When one of the main characters,
Denise, is shown at the extremely crowded New Orleans convention center after
the storm, the reader is able to connect to her pain and suffering. In a flood
of stressed, underfed, seemingly abandoned people, Denise screams out, “They
bring us here with no power. No sanitation, no food, no medicine – and they can’t
even give us water? It’s like some kinda sick joke!” It is here that Neufeld
shows Denise embodying the minds and bodies of so many others is distress after
hurricane Katrina. He represents her face is a jagged mix of horror and anger,
astonished at how any government, any country, especially America, could leave
its citizens stranded in such a way. Sweat is shown beating down her brow, Her
mouth is wide open to yell, eyes narrow, nose scrunched, and hands raised in
the air as if she if speaking boldly directly to her government. Neufeld does
an excellent job, not just by reporting the actually events, but also by
letting the reader put themselves in the characters shoes. He adds so much
emotion to the story through this that the reader can’t help but feel a certain
degree of the pain and loathing that Denise does herself.
Josh Neufeld’s ability to connect
the reader to the lives of people who actually experienced hurricane Katrina
makes this novel an absolute hit with a clearly achieved purpose of
representing the accounts of others during this event. His reoccurring use of distress
highlighting anguish and visual representation of the same emotions accurately represent
the horrendous events and make for a story readers are forced to relate to in
some way.
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